Pharmaceutical marketing has real and proven value
Author:
Publisher
Springer Science and Business Media LLC
Subject
Internal Medicine
Link
http://link.springer.com/content/pdf/10.1007/BF02599032.pdf
Reference5 articles.
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2. Yasuda SU, Woosley RL. The clinical value of FDA class C drugs approved from 1981–1988. Clin Pharmacol Ther. 1992;52:577–82.
3. Suresh CG, Greene D, Coupe MO. Use of adenosine and effectiveness of pharmaceutical marketing. Lancet. 1993;341:1540.
4. Beckwith C, Munger MA. Effect of angiotensin-converting enzyme inhibitors on ventricular remodeling and survival following myocardial infarction. Ann Pharmacother. 1993;27:755–66.
5. Peltzman S. The diffusion of pharmaceutical innovation. In: Peltzman S, Helms RB, eds. Drug Development and Marketing. Washington, DC: AEI Center for Health Policy Research; 1975.
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