Pharmaceutical marketing has real and proven value

Author:

Beary John F.

Publisher

Springer Science and Business Media LLC

Subject

Internal Medicine

Reference5 articles.

1. Stryer D, Bero LA. Characteristics of materials distributed by drug companies: an evaluation of appropriateness. J Gen Intern Med. 1996;11:575–83.

2. Yasuda SU, Woosley RL. The clinical value of FDA class C drugs approved from 1981–1988. Clin Pharmacol Ther. 1992;52:577–82.

3. Suresh CG, Greene D, Coupe MO. Use of adenosine and effectiveness of pharmaceutical marketing. Lancet. 1993;341:1540.

4. Beckwith C, Munger MA. Effect of angiotensin-converting enzyme inhibitors on ventricular remodeling and survival following myocardial infarction. Ann Pharmacother. 1993;27:755–66.

5. Peltzman S. The diffusion of pharmaceutical innovation. In: Peltzman S, Helms RB, eds. Drug Development and Marketing. Washington, DC: AEI Center for Health Policy Research; 1975.

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