Marketing research for public health: A demonstration of differential responses to advertising

Author:

Homans Richard,Houston Franklin S.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference7 articles.

1. Borgetta, E.F., 1964. “A Very Short Test of Personality: The Behavioral Self-Rating (BSR) Form.”Psychological Reports. 14 (February) 275–84.

2. —, 1965. “A Short Test of Personality: The S-ident Form.”Journal of Educational Research. 58 (July–August) 453–56.

3. Dixon, W.S. (ed.). 1973.BMD Biomedical Computer Programs. Berkeley: University of California Press.

4. Ewell, A.H. Jr., 1954.The Relationship between the Rigidity of Moral Values and the Severity of Functional Psychological Illness: A Study with War Veterans of One Religious Group, Ph.D. dissertation N.Y.U. instrument in J.P. Robinson and P.R. Shaver. 1970. “Measures of Social Psychological Attitudes,” (Appendix B toMeasures of Political Attitudes). Ann Arbor, Michigan: Survey Research Center, Institute for Social Research. 457-62.

5. King, C.W. and Summers, J.O., 1967.The New Product Research Project: A Survey of New Product Adoption Behavior Across a Wide Range of Consumer Products among Marion County, Indiana Homemakers. Lafayette, Indiana: Institute for Research in the Behavioral, Economic and Mangement Sciences, Purdue University.

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3