Can Google Trends data provide information on consumer’s perception regarding hotel brands?-Reference-Cited by-同舟云学术

Can Google Trends data provide information on consumer’s perception regarding hotel brands?

Published:2022-01-11 Issue:1 Volume:24 Page:57-83
ISSN:1098-3058
Container-title:Information Technology & Tourism
language:en
Short-container-title:Inf Technol Tourism

Author:

Bakirtas Hulya^ORCID,Gulpinar Demirci Vildan

Funder

Aksaray Üniversitesi

Publisher

Springer Science and Business Media LLC

Subject

Social Sciences (miscellaneous),General Computer Science

Link

https://link.springer.com/content/pdf/10.1007/s40558-022-00220-1.pdf

Reference82 articles.

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