Development of Enhanced Marketing Flexibility by Optimally Allocating Sales Campaign Days for Maximizing Total Expected Sales

Author:

Nour Sharkasi,Sumita Ushio,Yoshii Jun

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management,Management Information Systems

Reference31 articles.

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2. Balaghar, A., Majidazar, M., & Niromand, M. (2012). Evaluation of effectiveness of sales promotional tools on sales volume (Case study: Iran tractor manufacturing complex (ITMC)). Middle-East Journal of Scientific Research, 11(4), 470–480.

3. Bamel, U., Rangnekar, S., Rastogi, R., & Kumar, S. (2013). Organizational process as antecedent of managerial flexibility. Global Journal of Flexible Systems Management, 14(1), 3–15.

4. Cheng, E., Li, H., & Yu, L. (2005). The analytic network process (ANP) Approach to location selection: A shopping mall illustration. Construction Innovation: Information, Process, Management, 5(2), 83–97.

5. Christaller, W. (1966). Central places in Southern Germany. Die Zentralen Orte in Süddeutschland (trans: Baskin, C. W.). Upper Saddle River: Prentice-Hall.

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