Data Management in a Knowledge-Based System for Marketing Research

Author:

Baier D.,Marx S.

Publisher

Springer Berlin Heidelberg

Reference18 articles.

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2. BAIER, D., and GAUL, W. (1990b), Computer-assisted market research and marketing enriched by capabilities of knowledge-based systems, in: New Ways in Marketing and Market Research, EMAC/ESOMAR Symposium, Athens, 139–160.

3. CARROLL, J.D., and ARABIE, P. (1980), Multidimensional scaling. Annual Review of Psychology, 31, 607–649.

4. CHEN, P.P.S. (1976), The entity-relationship model — towards a unified view of data. ACM Transactions on Database Systems, 1, 9–36.

5. CORBIN, J.R. (1990), The Art of Distributed Applications, Sun Technical Reference Library. Springer-Verlag, New York.

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