Author:
Touzi Wael,Alix Thècle,Vallespir Bruno
Publisher
Springer Berlin Heidelberg
Reference23 articles.
1. Rathmell, J.M.: What is meant by Services? Journal of Marketing 30, 32–36 (1966)
2. Judd, V.C.: The case for redefining Services. Journal of Marketing 28, 58–59 (1964)
3. Berry, L.L.: Services Marketing is different. Business Journal 30, 24–29 (1980)
4. Lovelock, C., Wirtz, J., Lapert, D.: Marketing des services. Pearson Education (2004)
5. Hill, T.P.: On goods and services. Review of Income and Wealth 23(4), 315–338 (1977)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Service Delivery Process Based on Service Composition Mechanisms;IFIP Advances in Information and Communication Technology;2013