Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?-Reference-Cited by-同舟云学术

Traditional Media Companies in the U.S. and Social Media: What’s the Strategy?

Published:2012-12-29 Issue: Volume: Page:9-24
ISSN:
Container-title:Handbook of Social Media Management
language:
Short-container-title:

Author:

Albarran Alan B.,Moellinger Terry

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-28897-5_2

Reference66 articles.

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2. Annual report: Disney interactive media group. (2011, August 21). Retrieved from http://corporate.disney.go.com/investors/annual_reports/2010/kb_dirng_story.html

3. Belo Advertising. (2011, October 7). Retrieved from http://www.belo.com/advertising.html

4. Belo Fact Sheet. (2011, October 7). Retrieved from http://www.belo.com/about/facts.html

5. Bewkes, J. (2011, September 19). Content everywhere. Retrieved from http://www.timewarner.com/our-innovations/vontent-everywhere.html

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