Adaptive User Profiles in Pervasive Advertising Environments-Reference-Cited by-同舟云学术

Adaptive User Profiles in Pervasive Advertising Environments

Published:2009 Issue: Volume: Page:276-286
ISSN:0302-9743
Container-title:Lecture Notes in Computer Science
language:
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Author:

Alt Florian,Balz Moritz,Kristes Stefanie,Shirazi Alireza Sahami,Mennenöh Julian,Schmidt Albrecht,Schröder Hendrik,Goedicke Michael

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-05408-2_32

Reference9 articles.

1. Bilchev, G., Marston, D.: Personalised Advertising – Exploiting the Distributed User Profile. BT Technology Journal 21(1), 84–90 (2003)

2. Bosworth, M.H.: Loyalty Cards: Reward or Threat? ConsumerAffairs.com (April 3, 2005) (2009), http://www.consumeraffairs.com/news04/2005/loyalty_cards.html

3. Kern, D., Harding, M., Storz, O., Davis, N., Schmidt, A.: Shaping how advertisers see me: user views on implicit and explicit profile capture. In: CHI 2008 Extended Abstracts on Human Factors in Computing Systems, pp. 3363–3368. ACM, New York (2008)

4. Karam, M., Payne, T., David, E.: Evaluating BluScreen: Usability for Intelligent Pervasive Displays. In: Proceedings of ICPCA (2007)

5. Marsland, L.: How much advertisement actually works? SAMRA Convention, bizcommunity.com, April 15 (2006), http://www.bizcommunity.com/Article/196/119/9593.html

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