Organizational Structure as an Explanatory Factor of Market Orientation

Author:

Revilla María Ángeles,Vega Manuela,Cabello Tomás

Publisher

Springer Berlin Heidelberg

Reference57 articles.

1. Aiken, M., Hage, J.: Organizational interdependence and intra-organizational structure. American Sociological Review, 912–930 (1968)

2. Alhakimi, W., Baharun, R.: An Integrative Model of Market Orientation Constructs In Consumer Goods Industry: An Empirical Evidence. International Management Review 6(2), pp. 40–54–106 (2010)

3. Barroso, C., Martín, E.: Marketing relacional. Esic, Madrid (1999)

4. Becker, J., Homburg, C.: Market-oriented management: A systems-based perspective. Journal of Market Focused Management 4, 17–41 (1999)

5. Blau, P.M., Schoenherr, R.A.: The structure of organizations. Basic Books, Inc., Publishers (1971)

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