Managing Brands in a Converging Media Environment-Reference-Cited by-同舟云学术

Managing Brands in a Converging Media Environment

Published:2013 Issue: Volume: Page:135-160
ISSN:
Container-title:Media and Convergence Management
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Author:

Langner Tobias,Brune Philipp,Fischer Alexander

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-36163-0_10

Reference69 articles.

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2. Armstrong, J. S. (2010). Persuasive advertising: Evidence-based principles. Basingstoke, NY: Palgrave Macmillan.

3. Athenia Association. (1997). Banner ad placement study. Retrieved July 22, 2012, from http://webreference.com/dev/banners/onethird.html

4. Batra, R., & Stayman, D. M. (1990). The role of mood in advertising effectiveness. Journal of Consumer Research, 17(2), 203–214.

5. Beaubien, G. (2009). Domino’s YouTube flap: “A landmark event in crisis management”. Public Relations Tactics, 16(5), 4.

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