Grundkonzeption des industriellen Marketing-Managements-Reference-Cited by-同舟云学术

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Grundkonzeption des industriellen Marketing-Managements

Published:2000 Issue: Volume: Page:101-169
ISSN:
Container-title:Technischer Vertrieb
language:
Short-container-title:

Author:

Plinke Wulff

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-57165-7_2.pdf

Reference66 articles.

1. Aaker, D. A. [1989]: Strategisches Markt-Management; Wiesbaden 1989.

2. Abell, D.F. [1980]: Defining the Business — The Starting Point of Strategic Planning; Englewood Cliffs N.J. 1980.

3. Anderson, P. F. [1982]: Marketing, Strategic Planning and the Theory of the Firm; in: Journal of Marketing, Vol. 46 (1982) Spring, S. 15–26.

4. Anderson, W. T. [1991]: Is the purpose of the organization „to create satisfied customers“? No!; in: Marketing and Research Today, Vol. 19 (1991) August, S. 127–142.

5. Backhaus, K. [1982]: Investitionsgüter-Marketing; München 1982.

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