Understanding Marketing Information Systems from the Perspective of SMEs: Reviewing the Literature

Author:

Eryigit Canan

Publisher

Springer Berlin Heidelberg

Reference42 articles.

1. Al-allak, B. (2010). Evaluating the adoption and use of ınternet-based marketing ınformation systems to ımprove marketing ıntelligence (The case of tourism SMEs in Jordan). International Journal of Marketing Studies, 2(2), 87–101.

2. Aslan, S., & Musa, O. (2007). KOBI’lerde Bilgi Teknolojisi Kullanımının, Rekabet Gücü, Yenilikçilik, Girişimcilik Ve Pazarlama Kapasitesiyle İlişkileri: Otomotiv Sektöründe Bir Araştırma. Ç.Ü. Sosyal Bilimler Enstitüsü Dergisi, 16(2), 15–28.

3. Bayraktutan, Y., Arslan, I., Kaygısız, E. G., & Druıcăthe, E. (2008). Effects of ınformation technologies ın marketing. Lex ET Scientia International Journal, XV(2), 190–197.

4. Besson, P., & Rowe, F. (2012). Strategizing information systems-enabled organizational transformation: A transdisciplinary review and new directions. Journal of Strategic Information Systems, 21, 103–124.

5. Brien, R. H., & Stafford, J. E. (1968). Marketing information systems: A new dimension for marketing research. Journal of Marketing, 32(3), 19–23.

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