The Importance of Marketing for Social Innovation

Author:

Bhattacharya CB

Publisher

Springer Berlin Heidelberg

Reference11 articles.

1. Bates S (2012) The social innovation imperative. McGraw-Hill, New York

2. Bhattacharya CB, Sen S, Korschun D (2011) Leveraging corporate responsibility: the stakeholder route to maximizing business and social value. Cambridge University Press, Cambridge

3. Cohen C, Prusak L (2001) In good company: how social capital makes organiza-tions work. Harvard Business School Press, Boston

4. Crabtree J (2012) Visionary tactics. Financial Times Urban Ingenuity, Sept 2012, 16–18

5. Phills JA Jr, Deiglmeier K, Miller DT (2008) Rediscovering Social Innovation. Stanf Soc Innova Rev. http://www.ssireview.org/articles/entry/rediscovering_social_innovation/ . Accessed 7 Sept 2012

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