1. Anderson, R.M., May, R.M.: The logic of vaccination. New Scientist, 410–415 (1982)
2. Anderson, R.M., May, R.M.: Infectious Diseases of Humans: Dynamics and Control, 1st edn. Oxford Science Publications. Oxford University Press (1992)
3. Ba, S., Pavlou, P.: Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior, Social Science Research Network Working Paper Series (2006)
4. Bampo, M., Ewing, M.T., Mather, D.R., Stewart, D.B., Wallace, M.: The effects of the social structure of digital networks on viral marketing performance (2008)
5. Bass, F.M.: A new product growth model for consumer durables. Management Science 15, 215–227 (1969)