Evolution of Marketing Strategies: From Internet Marketing to M-Marketing-Reference-Cited by-同舟云学术

Evolution of Marketing Strategies: From Internet Marketing to M-Marketing

Published:2012 Issue: Volume: Page:627-636
ISSN:0302-9743
Container-title:On the Move to Meaningful Internet Systems: OTM 2012 Workshops
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Author:

Guzzo Tiziana,D’Andrea Alessia,Ferri Fernando,Grifoni Patrizia

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-642-33618-8_82.pdf

Reference17 articles.

1. Kotler, P., Rackham, N., Krishnaswamy, S.: Ending the War Between Sales and Marketing. Harvard Business Review 84(7/8), 68–78 (2006)

2. Karjaluoto, H., Leppaniemi, M.: Factor influencing consumers’ willingness to accept mobile advertising: A conceptual model. International Journal of Mobile Communication 3(3), 197–213 (2005)

3. Leppaniemi, M.: Mobile Marketing Communications in Consumer Markets (Academic Dissertation. The Faculty of Economics and Business Administration of the University of Oulu, Finland) (2008)

4. Garton, L., Haythornthwaite, C., Wellman, B.: Studying Online Social Networks. Journal of Computer Mediated Communication 3 (June 1997)

5. Hale, R., Whitlam, P.: Towards the Virtual Organization. McGraw-Hill, London 1997 (2010); The official blog for Marketing 2.0, http://newmarketingera.blogspot.com

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