Differentiation via the marketing mix
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF00993919.pdf
Reference8 articles.
1. Bonoma, Thomas V. (1984). ?Making Your Marketing Strategy Work,?Harvard Business Review 62 (March?April): 69?76.
2. Boulding, William. (1990). ?Unobservable Effects and Business Performance: Do Fixed Effects Matter??Marketing Science 9 (Winter): 88?91.
3. Boulding, William, and Richard Staelin. (1990). ?Environment, Market Share, and Market Power,?Management Science 36 (October): 1160?1177.
4. Jacobson, Robert. (1990). ?Unobservable Effects and Business Performance,?Marketing Science 9 (Winter): 74?85.
5. Lambin, Jean-Jacques, Phillipe A. Naert, and Alain Bultez. (1975). ?Optimal Marketing Behavior in Oligopoly,?European Economic Review 6: 105?128.
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