Author:
Puchert Cathrin,Mirgeler Saskia,Swoboda Bernhard
Publisher
Springer Science and Business Media LLC
Reference3 articles.
1. Swoboda, B, Schwarz, S., Hälsig, F (2007), „Towards a Conceptual Model of Country Market Selection: Selection Processes of Retailer and C&C Wholesaler,” The International Review of Retail, Distribution and Consumer Research, 17 (3), 253–282
2. Swoboda, B. et al. (2009), „Exploring how garment firms choose international sourcing- and sales-country markets,” Journal of Fashion Marketing and Management, 13 (3), 406–430.
3. Zentes, J., Swoboda, B., Schramm-Klein, H. (2013), „Internationales Marketing,“ 3. Aufl., München