A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns

Author:

Arroyo-Cañada Francisco-JavierORCID,Gil-Lafuente Jaime

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Computational Theory and Mathematics,Management Science and Operations Research,Statistics, Probability and Uncertainty,Strategy and Management,Modeling and Simulation,Numerical Analysis

Reference30 articles.

1. Anderson K (2006) Robin hood marketing: stealing corporate savvy to sell just causes. Jossey-Bass, San Francisco

2. Behzadian M et al (2012) A state-of the-art survey of TOPSIS applications. Expert Syst Appl 39(17):13051–13069

3. Brooks N (2004) The Atlas rank report I: how search engine rank impacts traffic. http://www.atlassiteoptimization.com/uploadedFiles/Atlas/Atlas_Institute/Published_Content/RankReport.pdf

4. Ceballos B, Jiménez MTL, Pelta DA, Sánchez JM (2013) El método TOPSIS relativo vs. absoluto. Rect@: Revista Electrónica de Comunicaciones y Trabajos de ASEPUMA 14:181–192

5. CNMC (2017) El comercio electrónico supera en España los 5.900 millones de euros en el segundo trimestre de 2016, un 20,3% más que el año anterior. https://www.cnmc.es/sites/default/files/editor_contenidos/Notas%20de%20prensa/2016/20170104_NP_CE_2T21016.pdf

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