1. Alexander, Herbert E. (1976).Financing the 1972 Election. Lexington: D. C. Heath.
2. Boorstin, Daniel (1972).The Image: Or What Happened to the American Dream. New York: Atheneum.
3. Broadcasting (1980), January 14, p. 27.
4. Cegala, Donald J., and R. E. Bassett (1976). ?The Goals of Speech Communication Instruction: The Teacher's Perspective.? In R. Allen and K. Brown (eds.),Developing Communication Competence in Children. Skokie, Ill.: National Textbook.
5. Douglas, Jack (1972). ?The Verbal Image: Student Perceptions of Political Figures.?Speech Monographs 39:1?15.