Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs

Author:

Carson Stephen J.,Jewell Robert D.,Joiner Christopher

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference31 articles.

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2. Barsalou, L. (1985). Ideals, central tendency, and frequency of instantiation as determinants of graded structure in categories. Journal of Experimental Psychology: Learning, Memory, and Cognition, 11(4), 629–654.

3. Barsalou, L., & Sewell, D. R. (1984). Constructing representations of categories from different points of view. Tech. report no. 2. Atlanta, GA: Emory University, Emory Cognition Project.

4. Bohlmann, J. D., Golder P. N., & Mitra D. (2002). Deconstructing the pioneer’s advantage: Examining vintage effects and consumer valuations of quality and variety. Management Science, 48, 1175–1195 (September).

5. Carpenter, G. S., & Nakamoto, K. (1989). Consumer preference formation and pioneering advantage. Journal of Marketing Research, 26, 285–298 (August).

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