Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-023-00975-x.pdf
Reference75 articles.
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4. Ariely, D., Loewenstein, G., & Prelec, D. (2003). “Coherent arbitrariness”: Stable demand curves without stable preferences. The Quarterly Journal of Economics, 118(1), 73–106.
5. Bagchi, R., & Davis, D. F. (2012). $29 for 70 items or 70 items for $29? How presentation order affects package perceptions. Journal of Consumer Research, 39(1), 62–73.
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