Did clickbait crack the code on virality?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-021-00830-x.pdf
Reference96 articles.
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4. Araujo, T., Neijens, P., & Vliegenthart, R. (2015). What motivates consumers to re-tweet brand content?: The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284–295.
5. Babu, A., Liu, A., & Zhang, J. (2017). New updates to reduce clickbait headlines. Facebook Newsroom.
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