Why and when to launch new products during a recession: An empirical investigation of the U.K. FMCG industry and the U.S. automobile industry

Author:

Talay M. Berk,Pauwels Koen,Seggie Steven H.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference62 articles.

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3. Andresen, Lydia (2022), Marketing During a Recession: Why it Matters & Strategy Tips, Augurian, (Accessed on September 13 2022), (Available at https://augurian.com/blog/marketing-during-a-recession/)

4. Baker, M., Stein, J., & Wurgler, J. (2003). When does the market matter? Stock prices and the investment of equity-dependent firms. Quarterly Journal of Economics, 118(3), 969–1005.

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