1. Allenby, G. M., Jen, L., & Leone, R. P. (1996). Economic trends and being trendy: The influence of consumer confidence on retail fashion sales. Journal of Business & Economic Statistics, 14(1), 103–111.
2. Andras, T. L., & Srinivasan, S. S. (2003). Advertising intensity and R&D intensity: Differences across industries and their impact on firm’s performance. International Journal of Business and Economics, 2(August), 167–176.
3. Andresen, Lydia (2022), Marketing During a Recession: Why it Matters & Strategy Tips, Augurian, (Accessed on September 13 2022), (Available at https://augurian.com/blog/marketing-during-a-recession/)
4. Baker, M., Stein, J., & Wurgler, J. (2003). When does the market matter? Stock prices and the investment of equity-dependent firms. Quarterly Journal of Economics, 118(3), 969–1005.
5. Baker, M., & Wurgler, J. (2006). Investor sentiment and the cross-section of stock returns. The Journal of Finance, 61(4), 1645–2168.