Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure-Reference-Cited by-同舟云学术

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Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure

Published:2014-03-07 Issue:2 Volume:43 Page:240-256
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Burton Scot,Cook Laurel Aynne,Howlett Elizabeth,Newman Christopher L.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-014-0378-5.pdf

Reference51 articles.

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2. Andrews, J. C., Netemeyer, R. G., & Burton, S. (1998). Consumer generalization of nutrient content claims in advertising. Journal of Marketing, 62, 62–75.

3. Balasubramanian, S., & Cole, C. (2002). Consumers search and use of nutrition information: the challenge and the promise of the Nutrition Labeling and Education Act. Journal of Marketing, 66, 112–127.

4. Baltas, G., & Doyle, P. (2001). Random utility models in marketing research: a survey. Journal of Business Research, 51, 115–125.

5. Baumeister, R. F., Bratslavsky, C., Finkenauser, C., & Vohs, K. D. (2001). Bad is stronger than good. Review of General Psychology, 5, 323–370.

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