Author:
Grewal Dhruv,Kopalle Praveen K.,Hulland John
Publisher
Springer Science and Business Media LLC
Reference37 articles.
1. Aguinis, H. (2011). Organizational responsibility: doing good and doing well. In S. Zedeck (Ed.), APA Handbook of Industrial and Organizational Psychology (vol. 3, pp. 855–79). Washington, DC: American Psychological Association.
2. Aljafari, R., Soh, F., Setia, P., & Agarwal, R. (2024). The local environment matters: Evidence from digital healthcare services for patient engagement. Journal of the Academy of Marketing Science. (in this issue). https://doi.org/10.1007/s11747-023-00972-0
3. Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). The impact of AI on marketing. Journal of the Academy of Marketing Science, 48(1), 24–42.
4. Davenport, T., Grewal, D., Satornino, C. B., & Guha, A. (2024). How generative AI is shaping the future of marketing. Unpublished Working Paper, Babson College, MA.
5. de Ruyter, K., Keeling, D. I., Plangger, K., Montecchi, M., Scott, M. L., & Dahl, D. W. (2022). Reimagining marketing strategy: Driving the debate on grand challenges. Journal of the Academy of Marketing Science, 50(1), 13–21.