Author:
Sridhar Shrihari,Fang Eric
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference46 articles.
1. Atsmon, Y., Child. P., Dobbs. R., & Narasimhan. L. (2012). Winning the $30 trillion decathlon: Going for gold in emerging markets. McKinsey report. [accessed at
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/winning-the-30-trillion-decathlon-going-for-gold-in-emerging-markets
]. Accessed July 2019.
2. Balducci, B., & Marinova, D. (2018). Unstructured data in marketing. Journal of the Academy of Marketing Science, 46(4), 557–590.
3. Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37, 471–482.
4. Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of Marketing, 83(2), 98–119.
5. Bronnenberg, B. J., Kim, J. B., & Mela, C. F. (2016). Zooming in on choice: How do consumers search for cameras online? Marketing Science, 35(5), 693–712.
Cited by
33 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献