Pre-release consumer buzz-Reference-Cited by-同舟云学术

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Pre-release consumer buzz

Published:2018-01-15 Issue:2 Volume:46 Page:338-360
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Houston Mark B.,Kupfer Ann-Kristin,Hennig-Thurau Thorsten,Spann Martin

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11747-017-0572-3/fulltext.html

Reference78 articles.

1. Bagozzi, R. P., Dholakia, U. M., & Basuroy, S. (2003). How Effortful Decisions Get Enacted: The Motivating Role of Decision Process, Desires, and Anticipated Emotions. Journal of Behavioral Decision Making, 15, 273–295.

2. Bass, F. M. (1969). A New Product Growth Model for Consumer Durables. Management Science, 15, 25–227.

3. Bendapudi, N., & Leone, R. P. (2002). Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm. Journal of Marketing, 66, 83–101.

4. Biemans, W., Griffin, A., & Moenaert, R. (2010). In Search of the Classics: A Study of the Impact of JPIM Papers from 1984 to 2003. Journal of Product Innovation Management, 27, 461–484.

5. Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39, 15–41.

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