Author:
Vargo Stephen L.,Lusch Robert F.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference143 articles.
1. Abernathy, W. J., & Clark, K. (1985). Innovation: mapping the winds of creative destruction. Research Policy, 14(1), 3–22.
2. Akaka, M. A., Vargo, S. L., & Lusch, R. F. (2013). The complexity of context: a service ecosystems approach for international marketing. Journal of International Marketing, 21(4), 1–20.
3. Alderson, W. (1957). Marketing behavior and executive action. Homewood: Richard D. Irwin.
4. Alderson, W. (1965). Dynamic marketing behavior. Homewood: Richard D. Irwin.
5. Alderson, W., & Cox, R. (1948). Towards a theory of marketing. Journal of Marketing, 8(2), 137–152.
Cited by
2266 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献