Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Author:

Kumar V.,Dixit Ashutosh,Javalgi Rajshekar G.,Dass Mayukh

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference113 articles.

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3. Antia, K. D., & Frazier, G. L. (2001). The severity of contract enforcement in inter-firm channel relationships. Journal of Marketing, 65(October), 67–81.

4. Brustoloni, J. C. (1991). Autonomous agents: characterization and requirements. Carnegie Mellon Technical Report CMU-CS-91-204, Carnegie Mellon University 1991.

5. Bace, R. G. (2000). Intrusion detection. Indianapolis: Macmillian.

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