Consideration of ethical attributes along the consumer decision-making journey-Reference-Cited by-同舟云学术

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Consideration of ethical attributes along the consumer decision-making journey

Published:2019-02-13 Issue:2 Volume:47 Page:328-348
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Schamp Christina,Heitmann Mark,Katzenstein Robin

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11747-019-00629-x/fulltext.html

Reference80 articles.

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2. Andrews, M., Luo, X., Fang, Z., & Aspara, J. (2014). Cause marketing effectiveness and the moderating role of price discounts. Journal of Marketing, 78(6), 120–142.

3. Arora, N., & Henderson, T. (2007). Embedded premium promotion: why it works and how to make it more effective. Marketing Science, 26(4), 514–531.

4. Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2008). Do social product features have value to consumers? International Journal of Research in Marketing, 25(3), 183–191.

5. Auger, P., Devinney, T. M., Louviere, J. J., & Burke, P. F. (2010). The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study. International Business Review, 19(2), 140–159.

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