The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-021-00797-9.pdf
Reference96 articles.
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5. Aurier, P., & Mejía, V. D. (2020). The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products. Journal of Business Research, 117(May), 163–175. https://doi.org/10.1016/j.jbusres.2020.05.024.
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