Assessing response styles across modes of data collection-Reference-Cited by-同舟云学术

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Assessing response styles across modes of data collection

Published:2007-09-19 Issue:3 Volume:36 Page:409-422
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:J. of the Acad. Mark. Sci.

Author:

Weijters Bert,Schillewaert Niels,Geuens Maggie

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11747-007-0077-6.pdf

Reference38 articles.

1. Ayidiya, S., & McClendon, M. J. (1990). Response effects in mail surveys. Public Opinion Quarterly, 54(2), 229–247.

2. Bagozzi, R. P., & Yi, Y. (1990). Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work. Journal of Applied Psychology, 75(5), 547–560.

3. Baumgartner, H., & Steenkamp, J.-B. E. M. (2001). Response styles in marketing research: A cross-national investigation. Journal of Marketing Research, 38, 143–156, May.

4. Baumgartner, H., & Steenkamp, J.-B. E. M. (2006). An extended paradigm for measurement analysis of marketing constructs applicable to panel data. Journal of Marketing Research, 43, 431–442, (August).

5. Billiet, J. B., & McClendon, M. J. (2000). Modeling acquiescence in measurement models for two balanced sets of items. Structural Equation Modeling, 7(4), 608–628.

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