Author:
Ladik Daniel M.,Stewart David W.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference5 articles.
1. Bartels, R. (1970). Marketing theory and metatheory. Chicago: American Marketing Association.
2. Brinberg, D. L., & McGrath, J. (1985). Validity and the research process. Beverly Hills, CA, USA: Sage.
3. Davis, M. S. (1971). That’s interesting! towards a phenomenology of sociology and a sociology of phenomenology. Philosophy of the Social Sciences, 1(4), 309–314.
4. Howard, J., & Sheth, J. (1969). The theory of buyer behavior. New York: John Wiley & Sons.
5. Levy, M., & Grewal, D. (2007). Publishing perspectives from the editors. Journal of Retailing, 83(3), 247–252.
Cited by
59 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献