Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference126 articles.
1. Abosag, I., Ramadan, Z. B., Baker, T., & Jin, Z. (2017). Customers’ need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites. Journal of Business Research, 117, 862–872.
2. Abubakar, A. M., Ilkan, M., & Sahin, P. (2016). eWOM, eReferral and gender in the virtual community. Marketing Intelligence & Planning, 34, 692–710.
3. Anderson, C. (2006). The long tail: Why the future of business is selling less of more. Hachette Books.
4. Armstrong, A., & Hagel, J. (2000). The real value of online communities. Knowledge and Communities, 74, 85–95.
5. Barlow, M. A., Verhaal, J. C., & Angus, R. W. (2019). Optimal distinctiveness, strategic categorization, and product market entry on the Google play app platform. Strategic Management Journal, 40, 1219–1242.
Cited by
17 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献