Artificial Intelligence in Medical Affairs: A New Paradigm with Novel Opportunities

Author:

Fröling EmmaORCID,Rajaeean NedaORCID,Hinrichsmeyer Klara SonnieORCID,Domrös-Zoungrana DinaORCID,Urban Johannes NicoORCID,Lenz Christian

Funder

Pfizer Pharma GmbH

Publisher

Springer Science and Business Media LLC

Reference96 articles.

1. Evers M, Suresh B, Westra A, Zemp A. A vision for medical affairs in 2025. McKinsey & Company. 2019. https://www.mckinsey.com/industries/life-sciences/our-insights/a-vision-for-medical-affairs-in-2025. Accessed 26 June 2024.

2. Davenport T, Kalakota R. The potential for artificial intelligence in healthcare. Future Healthc J. 2019. https://doi.org/10.7861/futurehosp.6-2-94.

3. Loureiro SMC, Guerreiro J, Tussyadiah I. Artificial intelligence in business: state of the art and future research agenda. J Bus Res. 2021. https://doi.org/10.1016/j.jbusres.2020.11.001.

4. Algazy J, Garcia A, Ryan S, Westra A, Zemp A. A vision for medical affairs 2030: Five priorities for patient impact. McKinsey & Company. 2023. https://www.mckinsey.com/industries/life-sciences/our-insights/a-vision-for-medical-affairs-2030-five-priorities-for-patient-impact?cid=eml-web. Accessed 26 June 2024.

5. Shah B, Viswa CA, Zurkiya D, Leydon E, Bleys J. Generative AI in the pharmaceutical industry: Moving from hype to reality. McKinsey & Company. 2024. https://www.mckinsey.com/industries/life-sciences/our-insights/generative-ai-in-the-pharmaceutical-industry-moving-from-hype-to-reality. Accessed 26 June 2024.

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