Manufacturer-to-Retailer Versus Manufacturer-to-Consumer Rebates in a Supply Chain

Author:

Aydin Goker,Porteus Evan L.

Publisher

Springer US

Reference31 articles.

1. Arcelus, F. J., Kumar, S., & Srinivasan, G. (2012). The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework. European Journal of Operational Research, 219, 252–263.

2. Aydin, G., & Porteus, E. L. (2008). Joint inventory and pricing decisions for an assortment. Operations Research, 56, 1247–1255.

3. Barlow, R. E., & Proschan, F. (1965). Mathematical theory of reliability. New York: Wiley.

4. Bulkeley, W. M. (1998, February 10). ‘Rebates’ secret appeal to manufacturers: Few consumers actually redeem them. The Wall Street Journal.

5. Cachon, G., & Netessine, S. (2004). Game theory in supply chain analysis. In D. Simchi-Levi, D. Wu, & Z.-J. Shen (Eds.), Handbook of quantitative supply chain analysis: Modeling in the ebusiness era. New York: Springer.

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