Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things-Reference-Cited by-同舟云学术

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Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things

Published:2013-08-25 Issue:4 Volume:18 Page:997-1011
ISSN:1617-4909
Container-title:Personal and Ubiquitous Computing
language:en
Short-container-title:Pers Ubiquit Comput

Author:

Jara Antonio J.,Parra María Concepción,Skarmeta Antonio F.

Publisher

Springer Science and Business Media LLC

Subject

Management Science and Operations Research,Computer Science Applications,Hardware and Architecture

Link

http://link.springer.com/content/pdf/10.1007/s00779-013-0714-7.pdf

Reference33 articles.

1. Wesson D (2012) 15 Social media trends to watch out for in Australian marketing in 2012

2. Nielsen Company (2012) How Digital Influences How We Shop Around the World. Digital Shopping Report

3. GFK, Discoverability—UX: Digital Ecosystems and Disruptive technologies (2012) TechTalk

4. Siewiorek D (2012) Generation SmartPhone, IEEE Spectrum. http://spectrum.ieee.org/consumer-electronics/gadgets/generation-smartphone/

5. Ashton K (2010) When will RFID embrace our everyday lifes. http://prezi.com/ay2wmwjsdsvf/when-will-rfid-embrace-our-everyday-lifes/

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