Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Medicine
Link
https://link.springer.com/content/pdf/10.1007/s43546-022-00338-8.pdf
Reference73 articles.
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3. Babić Rosario A, Sotgiu F, De Valck K, Bijmolt TH (2016) The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors. J Mark Res 53(3):297–318. https://doi.org/10.1509/jmr.14.0380
4. Baek H, Ahn J, Choi Y (2012) Helpfulness of online consumer reviews: readers’ objectives and review cues. Int J Electron Commer 17(2):99–126. https://doi.org/10.2753/JEC1086-4415170204
5. Barton B (2006) Ratings, reviews & ROI: How leading retailers use customer word of mouth in marketing and merchandising. J Interact Advert 7(1):5–50. https://doi.org/10.1080/15252019.2006.10722125
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