Perfect versus imperfect direct advertising, and market performance
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,General Business, Management and Accounting
Link
http://link.springer.com/article/10.1007/s00712-017-0526-8/fulltext.html
Reference23 articles.
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3. Caminal R, Matutes C (1990) Endogenous switching costs in a duopoly model. Int J Ind Organ 8(3):353–373
4. Chen Y (1997) Paying customers to switch. J Econ Manag Strategy 6:877–897
5. Economides N (1989) Desirability of compatibility in the absence of network externalities. Am Econ Rev 79(5):1165–1181
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