Does add-on presence always lead to lower baseline prices? Theory and evidence
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,General Business, Management and Accounting
Link
http://link.springer.com/content/pdf/10.1007/s00712-019-00678-4.pdf
Reference44 articles.
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3. Bertini M, Ofek E, Ariely D (2009) The impact of add-on features on consumer product evaluations. J Consum Res 36(1):17–28
4. Borenstein S, MacKie-Mason JK, Netz JS (1995) Antitrust policy in aftermarkets. Antitrust Law J 63(2):455–482
5. Borenstein S, Mackie-Mason JK, Netz JS (2000) Exercising market power in proprietary aftermarkets. J Econ Manag Strategy 9(2):157–188
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