Do standard scales work in older samples?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF00994071.pdf
Reference18 articles.
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3. Childers, Terry L. (1986). ?Assessment of the Psychometric Properties of an Opinion Leadership Scale,?Journal of Marketing Research 23 (May), 184?188.
4. Drevenstedt, Jean. (1975). ?Scale Checking Styles on the Semantic Differential Among Older People,?Journal of Gerontology 30:2, 170?173.
5. Goldsmith, Ronald E., and Charles Hofacker. (1991). ?Measuring Consumer Innovativeness,?Journal of the Academy of Marketing Science 19 (Summer), 209?221.
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