Analysis of risk and risk-reduction strategies—A multiple product case-Reference-Cited by-同舟云学术

Analysis of risk and risk-reduction strategies—A multiple product case

Published:1975-03 Issue:2 Volume:3 Page:148-160
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Brown Thomas L.,Gentry James W.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02729526.pdf

Reference7 articles.

1. Brown, Thomas L. 1972. “Analysis of the Motivational Determinants of Consumer Risk Handling Behavior”. Unpublished Doctoral Dissertation, Oklahoma State University.

2. Cox Donald F. 1967a. “Risk Handling in Consumer Behavior—An Intensive Study of Two Cases”. Risk Taking and Information Handling in Consumer Behavior. Donald F. Cox (Ed.), Boston: Harvard University, 34–81.

3. ———. 1967b. “The Influence of Cognitive Needs and Styles on Information Handling in Making Product Evaluations” Risk Taking and Information Handling in Consumer Behavior. Donald F. Cox (Ed.), Boston: Harvard University, 370–93.

4. Cunningham, Scott M. 1967. “The Major Dimensions of Perceived Risk”. Risk Taking and Information Handling in Consumer Behavior. Donald F. Cox (Ed.), Boston: Harvard University, 82–108.

5. Guenther, William C. 1964. Analysis of Variance. Englewood Cliffs, N.J.: Prentice-Hall.

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