A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
Author:
Publisher
Springer Science and Business Media LLC
Subject
Applied Mathematics,Computational Theory and Mathematics,Control and Optimization,Discrete Mathematics and Combinatorics,Computer Science Applications
Link
https://link.springer.com/content/pdf/10.1007/s10878-023-01041-6.pdf
Reference47 articles.
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2. Aust G (2015) Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: a game-theoretic approach. In: Aust G (ed) Vertical cooperative advertising in supply chain management: a game-theoretic analysis. Springer, Cham, pp 65–99
3. Aust G, Buscher U (2014) Vertical cooperative advertising in a retailer duopoly. Comput Ind Eng 72:247–254
4. Berger PD (1972) Vertical cooperative advertising ventures. J Mark Res 9:309–312
5. Cao Y, Luo XG, Kwong CK, Tang JF, Zhou W (2012) Joint optimization of product family design and supplier selection under multinomial logit consumer choice rule. Concurr Eng 20(4):335–347. https://doi.org/10.1177/1063293X12468456
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