Author:
Hodges Nancy,Kane Michael J.,Link Albert N.
Abstract
AbstractColors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.
Funder
University of North Carolina at Greensboro
Publisher
Springer Science and Business Media LLC