Equity retention and social network theory in equity crowdfunding
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,General Business, Management and Accounting
Link
http://link.springer.com/content/pdf/10.1007/s11187-016-9710-4.pdf
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5. Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291–295.
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