Predicting market behavior: Are psychographics really better?-Reference-Cited by-同舟云学术

Predicting market behavior: Are psychographics really better?

Published:1977-12 Issue:1-2 Volume:5 Page:75-84
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Becherer Richard C.,Richard Lawrence M.,Wiley James B.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02722001.pdf

Reference14 articles.

1. Frank, Ronald, William Massey, and Yoram Wind, Market Segmentation, (Englewood Cliffs, N.J.: Prentice-Hall Inc., 1972).

2. Kendall, M.G., A Course In Multivariate Analysis, (London: Charles Giffin and Company Limited, 1972).

3. Morrison, Donald G. “On the Interpretation of Discriminant Analysis,” Journal of Marketing Research, 6 (May 1969), pp. 156–63.

4. Pessemier, Edgar and Albert Bruno, “An Empirical Investigation of the Reliability and Stability of Selected Activity and Attitude Measures,” in Proceedings of the Association for consumer Research., M. Venkatesan, ed. (Chicago: Association for Consumer Research, 1972), pp. 456–475.

5. Pessemier, Edgar, Thomas P. Hustad, and F.S. DeBruicker, “The Purdue Consumer Behavior Research Project,” unpublished working paper, Krannert Graduate School of Industrial Administration, Purdue University, 1968.

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