Optimal dynamic advertising policies in the presence of continuously distributed time lags-Reference-Cited by-同舟云学术

Optimal dynamic advertising policies in the presence of continuously distributed time lags

Published:1977-05 Issue:1 Volume:22 Page:79-89
ISSN:0022-3239
Container-title:Journal of Optimization Theory and Applications
language:en
Short-container-title:J Optim Theory Appl

Author:

Pauwels W.

Publisher

Springer Science and Business Media LLC

Subject

Applied Mathematics,Management Science and Operations Research,Control and Optimization

Link

http://link.springer.com/content/pdf/10.1007/BF00936722.pdf

Reference8 articles.

1. Dorfman, R., andSteiner, P. O.,Optimal Advertising and Optimal Quality, American Economic Review, Vol. 44, No. 5, 1954.

2. Nerlove, M., andArrow, K. J.,Optimal Advertising Policy under Dynamic Conditions, Economica, Vol. 29, pp. 129?142, 1962.

3. Sethi, S. P.,Sufficient Conditions for the Optimal Control of a Class of Systems with Continuous Lags, Journal of Optimization Theory and Applications, Vol. 13, No. 5, 1974.

4. Sethi, S. P.,Optimal Control Problems in Advertising, Optimal Control Theory and Its Applications, Proceedings of the 14th Biennial Seminar of the Canadian Mathematical Congress, Part 2, Edited by J. K. Bruce, Springer-Verlag, Berlin, Germany, 1974.

5. Bensoussan, A., Hurst, E. G., Jr, andNâslund, B.,Management Applications of Modern Control Theory, North-Holland Publishing Company, Amsterdam, Holland, 1974.

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