A Framework of Matching Algorithm for Influencer Marketing-Reference-Cited by-同舟云学术

A Framework of Matching Algorithm for Influencer Marketing

Published:2020-09-28 Issue:2 Volume:14 Page:227-246
ISSN:2523-3173
Container-title:The Review of Socionetwork Strategies
language:en
Short-container-title:Rev Socionetwork Strat

Author:

Iwashita M.^ORCID

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1007/s12626-020-00065-2.pdf

Reference34 articles.

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2. Japanese E-commerce market research in 2018. (April 2019). https://www.meti.go.jp/press/2018/04/20180425001/20180425001.html. Accessed 26 Dec 2019.

3. Market size of influencer marketing in Japan. (March 2019). https://digitalinfact.com/release190328/. Accessed 26 Dec 2019.

4. The state of influencer marketing 2019: benchmark report. https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/. Accessed 26 Dec 2019.

5. Eroglu, F., & Bayraktar, E. (2019). Utilization of online influencers as an experimental marketing tool: A case of Instagram micro-celebrities. International Journal of Social Research, 12(63), 1057–1067.

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