The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis-Reference-Cited by-同舟云学术

The Contents-Based Website Classification for the Internet Advertising Planning: An Empirical Application of the Natural Language Analysis

Published:2017-07-27 Issue:2 Volume:11 Page:129-142
ISSN:1867-3236
Container-title:The Review of Socionetwork Strategies
language:en
Short-container-title:Rev Socionetwork Strat

Author:

Katsumata Sotaro^ORCID,Motohashi Eiji,Nishimoto Akihiro,Toyosawa Eiji

Funder

Japan Society for the Promotion of Science

Publisher

Springer Science and Business Media LLC

Link

http://link.springer.com/article/10.1007/s12626-017-0007-0/fulltext.html

Reference23 articles.

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2. Ansari, A., & Mela, C. (2003). E-customization. Journal of Marketing Research, 40(2), 131–146.

3. Anderson, C. (2008). The long tail: why the future of business is selling less of more. Harlow: Hachette Books.

4. Dentsu Inc. (2016). 2015 advertising expenditures in Japan (Online). Available at http://www.dentsu.com/knowledgeanddata/ad_expenditures/pdf/expenditures_2015.pdf . Accessed 12 Aug 2016.

5. Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavoir. Current Opinion in Psychology, 10, 17–21.

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