Home healthcare services: an educative case for the development of a “service-dominant logic” approach in the marketing of high-tech services

Author:

Turchetti Giuseppe,Geisler Elie

Publisher

Springer Milan

Reference18 articles.

1. American Medical Association (2001) American Medical Association guide to home care. Wiley, New York

2. Berry L (2006) Creating new markets through service innovation. MIT Sloan Manag Rev 47:56–62

3. Bevan G, Robinson R (2005) The interplay between economic and political logics: path dependency in health care in England. J Health Pol Policy Law 30:53–78

4. Davies S, Froggatt K, Meyer J (eds) (2009) Understanding home care: a research and development perspective. Jessica Kingsley Publishers, London, UK

5. Earp J, Payton F (2006) Information privacy in the service sector: an exploratory study of health care and banking professionals. J Organ Comput Electron Commerce 16:105–122

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